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Reds set to end their association with New Balance
The official partnership will begin in June next year and will see the American multi-national company produce and supply all of the Reds’ playing and training wear from next summer. The association coincides with the club’s move into a new training facility in Kirkby for the 2020-21 season.
Speaking about the affiliation, Liverpool’s managing director and chief commercial officer, Billy Hogan, said,
He added,
New Balance has been the Reds’ official supplier since 2015 and has produced kits that have been incredibly popular among the Anfield faithful. The US sportswear manufacturer, that presently supplies kits on a £45 million-per-year contract, will cut their ties with the Merseyside giants after they lost a legal battle over a multimillion-pound sponsorship deal with the club in October last year.
Nike’s Ben Hoyt also expressed his delight at the new partnership saying,
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