The strategy of the plan will be to deliver TV and online content which are accessible in local languages and tailored for specific markets.
“Central to our international brand strategy is the club’s revolutionized digital output, which is interactive, inclusive and localized to individual territories – delivering content which is tailored to specific markets and accessible in local languages,” said Ian Ayre, managing director of Liverpool.
“We are one of the best known football clubs globally and it is a great source of pride that our fans come from all areas of the world. Liverpool FC wants to show its commitment to bringing the club closer to our fans, whatever age they are, wherever they may live. They are the foundation of Liverpool FC and we need to engage with them by embracing new technology and creating appealing and exciting digital content,” he added.
Liverpool now has five twitter accounts which are country specific and will be looking to expand the number as a part of the plans.
“We can create added value for our corporate partners and maximize the international commercial opportunities that benefit everyone at the club, including the players, coaching staff and the global community of fans across the world,” Ayre said.
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