Logan Paul recently took to his social channels to confirm the big deal that he signed with the UFC to ensure that Prime drink is the official sports drink partner of the mixed martial arts organization. Just a few days ago, Paul also announced that Prime will be getting a commercial during the Super Bowl this year in which the Philadelphia Eagles take on the Kansas City Chiefs. Because of how big the Super Bowl and UFC events are and how many eyes from around the world they draw in, Prime drink’s position with both the NFL and UFC may solidify it as one of the prominent brands in the market.
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Sharing a photo of him signing a UFC contract with a big smile and a bottle of the sports drink next to him, Logan Paul has confirmed Prime drink as the official sports drink partner of UFC with a tweet. Standing in the background of the photo is UFC President Dana White who has expressed interest in both of the Paul brothers after watching their celebrity boxing events that have drawn in talents like Floyd Mayweather, Mike Tyson, Nate Robinson, and more. Prime drink joins the likes of other beverages sponsoring the UFC including Nemiroff Vodka, Monster Energy, and Modelo, while other advertisers include DraftKings, Stake.com, ESPN, Harley-Davidson, Love Hemp, Oscar Mayer, TikTok, Venum, 02 Industries, and some other event-exclusive brands.
Sponsorships have helped Prime drink expand its horizons as it has joined the Arsenal Football Club, has a NASCAR vehicle representing the brand on the racetrack, and is affiliated with Congo Brands. Although there are many Logan Paul fans buying up flats of Prime in the UK, the beverage remains readily available at retail locations in Canada and the US. The upcoming Super Bowl ad and UFC sponsorships may help bring in new Prime fans that may struggle to acquire the product, while Logan Paul’s role in WWE could also play a role in promoting the beverage.
Barring some crossover WWE talent, the UFC is often considered a competing brand in the entertainment industry, Logan Paul may not be stepping on any feet with the Prime drink endorsement as the beverage isn’t contractually obligated to the wrestling organization as it might be to FC Arsenal. Because no events have taken place under the Prime sponsorship, it’s currently unclear just how big of a presence the drink will have on future UFC cards.
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